Charlie Hills

ABOUT · LONDON, UK

About Charlie Hills

WHO IS CHARLIE HILLS?

I’m Charlie Hills, an AI content creator in London. I write MarTech AI, a weekly newsletter on practical AI marketing systems, for 75,000 subscribers. I teach marketers and founders how to use AI, and everything I teach comes from systems I run in my own business.
Charlie Hills
250kLINKEDIN
75kNEWSLETTER
100kINSTAGRAM
440k+ALL CHANNELS

THE STORY SO FAR

From Zero to 250k

  1. 25/12/2023

    The first post

    Christmas Day. I was a B2B marketing manager with no following. I posted about AI every day, at 5am, before work.

  2. May 2024

    10,000 followers

    My first big jump, from AI avatar covers on my carousels.

  3. 09/09/2024

    I quit my job

    Nine months in, at 30,000 followers, the income was strong enough to leave employment.

  4. April 2025

    100,000 followers

    100,000 LinkedIn followers in 466 days of daily posting.

  5. 18/08/2026

    250,000 followers

    250,000 on LinkedIn, less than three years after my first post.

  6. 27/09/2026

    Today

    75,000 people read MarTech AI, 100,000 follow me on Instagram, and more than 440,000 across every channel.

HOW I WORK

I Build It First, Then I Teach It

I run my content operation on AI systems I built myself, including custom Claude skills for scripting, reviewing, repurposing and publishing.

Everything I publish comes from something I actually run. If a system doesn’t hold up in my business, it doesn’t make it into the newsletter.

Claude for marketers →Every edition →

WHAT I DO NOW

01

EVERY WEEK

MarTech AI

One practical AI marketing system a week, read by 75,000 marketers and founders.

Read the newsletter →
02

BRANDS

Partnerships

Sponsored content across LinkedIn, Instagram, the newsletter, X and YouTube.

Work with me →
03

FOR FREE

The Resource Vault

100+ prompts, Claude skills, workflows and guides. Subscribe and it unlocks.

Open the vault →

QUESTIONS

Common questions

Who is Charlie Hills?

Charlie Hills is a London-based AI content creator. He writes MarTech AI, a weekly newsletter on practical AI marketing systems, read by 75,000 subscribers, and has 250,000 followers on LinkedIn.

What is MarTech AI?

MarTech AI is Charlie Hills' weekly newsletter on Substack. Each edition teaches one AI marketing system, from Claude Code to content workflows, written for marketers who don't code.

How did Charlie Hills grow on LinkedIn?

He posted about AI every day from Christmas Day 2023, while working as a B2B marketing manager. He reached 100,000 followers in 466 days and 250,000 in August 2026.

How can I work with Charlie Hills?

Brands can sponsor the MarTech AI newsletter or run campaigns across his LinkedIn, Instagram, X and YouTube. Email hello@charliehills.ai for formats and rates.

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