CHARLIE HILLS · MARTECH AI ARCHIVE
Every Edition, One Page
123 practical AI marketing systems, written for 73,000 readers since 2024. Search one, open it, use it this week.

27/09/2026 · THIS WEEK
Claude Opus 5.5 = your motion designer
How to create studio-quality motion from one prompt
Read this edition →SEP 2026 · 3 EDITIONS
AUG 2026 · 5 EDITIONS

How to quit AI slop
A human writes the rules once. AI runs them forever.

Give me 10 minutes. I'll teach you 80% of Claude Code.
Everything I've learned in 173 days.

HTML > MD
Ask Claude to show you.

Delete your CLAUDE.md
Anthropic deleted 80% of their own instructions.

100% humanised text (with AI)
How I (ethically) hacked Substack's AI detector
JUL 2026 · 5 EDITIONS

Hermes Agent (Beginner → Advanced)
How I run my business from WhatsApp with Hermes.

"Record a skill" in Claude
Show the job once. Claude builds the rest.

I made myself replaceable
80% of my content now runs itself.

Claude 5 vs ChatGPT 5.6
Which one should you use?

How to (actually) use Fable 5
Build a loop that drafts, scores and rewrites your content until it beats your best.
JUN 2026 · 4 EDITIONS
MAY 2026 · 6 EDITIONS

Claude (actually) replaced my video editor
How I edit every YouTube video with Claude Code

The Free AI Resource Vault (100+ prompts, skills, workflows & guides)
Everything I've ever made, free. Subscribe and it unlocks below.

Wait, your Claude doesn't have a harness?!
Harness engineering (explained in 10 minutes)

Build your 1st AI agent in Claude Code (10 minutes)
6 steps for non-developers (no coding required)

Claude Code (for normal people)
It's f*cking easy. I'm not even a developer.

Claude's features are wasting your time
My honest tier list of every single one (and what to skip)
APR 2026 · 5 EDITIONS

The 17 Claude skills behind 350k followers
Clone all of them in 60 seconds

How I built a 2nd brain with AI
Full system: Obsidian + Claude Code + iMessage.

Anthropic just dropped Claude Design
Is it a Lovable killer?

Design in Claude Code (not Canva or Figma)
Most people stop at Gemini. There are three more levels above it.

How I use every Claude feature (and how to set them up)
The complete breakdown across Chat, Cowork, and Code.
MAR 2026 · 5 EDITIONS

How AI infographics generated 7.5M+ impressions.
The SaaS behind them launches today.

Claude Code (Beginner → Advanced)
The non-developer's guide to Claude Code

Claude + Cowork
The full setup guide

How to quit ChatGPT
(and take everything with you)

I rated every AI release of 2026
We're (already) 16.4% of the way through the year.
FEB 2026 · 4 EDITIONS

The 9 prompts behind my 200k LinkedIn system
My complete AI system for LinkedIn content

Stop asking AI “what do you think?”
It's making you dumb.

I fired my team and hired Claude Opus 4.6
The complete guide to Skills, Cowork, and Plugins.

3 levels of "lazy" prompt engineering
This is the exact system I use to build prompts
JAN 2026 · 4 EDITIONS

I broke up with ChatGPT (it's over)
The AI stack you built in 2025 is already obsolete.

How 3 "ugly" graphics got me 480k impressions
Copy my exact process before this gets saturated.

AI slop
The internet split in two. Which side are you publishing to?

The 10 skills that will define 2026
And how I accidentally built them all in 2025
DEC 2025 · 7 EDITIONS

Which LLM to Choose?
I broke down which one you should choose for each task.

How to prompt GPT Image 1.5
The difference between “nice image” and “usable asset”.

How to Master LinkedIn in 2026
You can steal my framework without wasting 2 years.

LinkedIn + Google Gemini
My secret AI content system (no design skills required)

How to (finally) create carousels with AI
My AI workflow to skip the design grind.

How to (finally) create infographics with AI:
I've been waiting for this moment.

How to prompt Nano Banana pt.3 & pt.4
17 prompts + a Gemini Gem to prompt for you.
NOV 2025 · 5 EDITIONS

The new way to learn with AI
This is the first real upgrade to personal learning since YouTube.

AI has officially surpassed humans
Here’s my CHEF system to beat AI

This is my daily AI stack
I've been testing it for 3 years straight

The future of AI design
Three quiet updates just changed how we create (and hardly anyone noticed).

How to write a (good) newsletter with AI
5-steps to build your AI-powered newsletter system
OCT 2025 · 5 EDITIONS

How to prompt Nano Banana pt.2
13 prompts + a GPT to prompt for you.

How I find the perfect prospect
The 6-step daily AI outbound system

How I design viral carousels with AI
My full AI design workflow - fast, repeatable, and built for reach.

How to prompt Nano Banana
I collated the 12 best prompts.

AI killed generic content
This strategy doubled my LinkedIn reach overnight
SEP 2025 · 4 EDITIONS

How to prompt AI videos in 2025
The 3 methods I use to make videos with AI

Your visuals suck
I built 4 ways to solve that

My £90k student loan debt taught me one thing.
A marketing degree won't build your business. But these 6 AI prompts will.

The AI tools I use daily
How I go from idea → post → lead without burning out.
AUG 2025 · 6 EDITIONS

Why your AI fails (and it’s not the model)
Context, not prompts.

My first 10,000 LinkedIn followers.
This is your last chance.

How to use ChatGPT
(the right way)

SEO = Search Everywhere Optimisation
If people search it, you can optimise for it:

Wildest Week in AI so Far
gpt-5, open-source openai, google’s 3d world model, elon’s spicy mess

Graphic design is dead
But not the way you think.
JUL 2025 · 4 EDITIONS
JUN 2025 · 5 EDITIONS

How to master ChatGPT
Seven specialist models, agentic power-ups, and a one-weekend training sprint

Stop using Perplexity just for search
Start shipping applications with Perplexity Labs

How to carve a niche on LinkedIn.
That actually feels like you.

Stop using one ChatGPT model for everything.
Don’t prompt harder - switch smarter.

Meet MCP
Every server, AI agent, file, and SaaS app finally speaks the same language.
MAY 2025 · 4 EDITIONS

How to master LinkedIn in 2025
A no‑fluff operating manual for turning the world’s biggest B2B network into a predictable growth engine.

The AI "overnight success" myth.
It took 1,400 sunrises (and a lot of ChatGPT) to look instant.

Content is dead.
Long live connection.

7 steps to grow your LinkedIn with AI
and 10x your content strategy.
APR 2025 · 4 EDITIONS
MAR 2025 · 5 EDITIONS

I built a GPT that designs visuals.
Plus, 850+ style reference prompts.

Viral posts aren’t luck… they’re engineered.
And you can do it in minutes.

How to turn ideas into newsletters
Fast with Newsletter GPT

Streamline content with GPTs
Creating high-quality LinkedIn content just got easier.

How I get 20+ newsletter signups every day
(And how you can too)
FEB 2025 · 4 EDITIONS
JAN 2025 · 4 EDITIONS
DEC 2024 · 4 EDITIONS
NOV 2024 · 4 EDITIONS
OCT 2024 · 1 EDITION
SEP 2024 · 1 EDITION
AUG 2024 · 3 EDITIONS
JUN 2024 · 2 EDITIONS
MAY 2024 · 1 EDITION
APR 2024 · 4 EDITIONS
MAR 2024 · 3 EDITIONS
FEB 2024 · 1 EDITION
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