Charlie HillsCHARLIE HILLS · CLAUDE GUIDES
Claude for Marketers
THE SHORT ANSWER
Claude is Anthropic's AI assistant. For a marketer it does three jobs. Chat answers and drafts. Cowork works through tasks on your files. Claude Code builds things like websites, graphics and videos, and you don't need to code to use it. I'm not a developer. Start with the beginner guides below and work down.
By Charlie Hills, writer of MarTech AI (73,000 readers) · 19 guides · Updated 27/09/2026
01 · 4 GUIDES
Claude for beginners
What each Claude feature does, which ones to skip, and how to set up the rest.
How I use every Claude feature (and how to set them up)
The complete breakdown across Chat, Cowork, and Code.
Claude's features are wasting your time
My honest tier list of every single one (and what to skip)
The 3 levels of Claude automation
(and when to use each)
Claude 5 vs ChatGPT 5.6
Which one should you use?
02 · 6 GUIDES
Claude Code for marketers
Claude Code without the developer jargon, from install to your first agent.
Claude Code (for normal people)
It's f*cking easy. I'm not even a developer.
Claude Code (Beginner → Advanced)
The non-developer's guide to Claude Code
Give me 10 minutes. I'll teach you 80% of Claude Code.
Everything I've learned in 173 days.
How to run Claude Code (for free)
The 8-step system to run AI on your own machine
Build your 1st AI agent in Claude Code (10 minutes)
6 steps for non-developers (no coding required)
Delete your CLAUDE.md
Anthropic deleted 80% of their own instructions.
03 · 4 GUIDES
Claude Cowork and skills
Hand Claude repeat work, and teach it your process once.
04 · 5 GUIDES
Claude for design and video
Websites, graphics, video edits and motion design, built in Claude.
Design in Claude Code (not Canva or Figma)
Most people stop at Gemini. There are three more levels above it.
Anthropic just dropped Claude Design
Is it a Lovable killer?
Claude Code built my website (9 steps)
The exact workflow I used to build charliehills.ai
Claude (actually) replaced my video editor
How I edit every YouTube video with Claude Code
Claude Opus 5.5 = your motion designer
How to create studio-quality motion from one prompt
QUESTIONS
Common questions
Can marketers use Claude without coding?
Yes. I'm not a developer, and every guide here is written for people who have never coded. Even Claude Code works from plain English: you type what you want and Claude builds it.
Which Claude feature should a marketer learn first?
'How I use every Claude feature' covers Chat, Cowork and Code, and how to set each one up. 'The 3 levels of Claude automation' shows when to use each.
What can a marketer build with Claude Code?
I have used it to build my website, edit my YouTube videos, design graphics and build my first AI agent. Each of those has its own step-by-step guide on this page.
Is Claude or ChatGPT better for marketing?
It depends on the job. I compare them head to head in 'Claude 5 vs ChatGPT 5.6'.
One New Claude System a Week
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