Partnership Terms

Who these terms are between

Cognified Limited, company number 15188181, 20 Wenlock Road, London N1 7GU ("we"), which runs Charlie Hills' channels and newsletter.

The brand or agency that books a partnership ("you"). An agency that books for a client accepts these terms for both itself and the client.

The proposal

Every deal starts with a written proposal. It names the deliverables, the channels, the fee, the go-live date and any boosting or exclusivity.

The fee covers only what the proposal lists. Cross-posts to TikTok or YouTube Shorts, extra formats and extra rounds of edits are separate lines with their own price.

Payment

The proposal sets the fee and when it is due. Fees are in US dollars unless the proposal says otherwise, and UK VAT is added where it applies.

Invoices are due by the date on the invoice. Late payment pauses any further work until it is paid.

Brief and review

You send the brief, the key message and any claims the post must or must not make. Charlie writes in his own voice for his own audience.

You get one round of review to correct facts and required claims. Please reply within 3 business days of receiving the draft. If no reply comes in that time, the draft counts as approved.

Charlie keeps the final say on wording. He may decline to publish content he believes would mislead his audience. In that case you get a full refund.

Publishing

We publish on the agreed date. If your review runs late, the post moves to the next free slot.

Every paid post is labelled as an ad or paid partnership, as each platform's rules and UK and US advertising law require.

Posts stay live on Charlie's channels for at least 90 days.

Usage and licence

Charlie keeps full ownership of the content, his name, his image, his voice and his likeness. Nothing in a deal transfers ownership to you.

There is no perpetual licence. Any usage right is for a fixed period that the proposal states, and it ends on that date. If the proposal states no period, you have no usage right beyond sharing the original post.

You may boost the content from Charlie's profile (whitelisting or thought leader ads) only if the proposal includes boosting, and only for the period it states.

You may not use Charlie's name, image, voice or content in your own ads, website, channels or sales material unless the proposal includes that usage. You may not edit the content, make new content from it, or use it to train an AI model.

When the usage period ends, you stop running any ads that use the content and remove it from your own channels.

Exclusivity

Charlie may promote competing products unless the proposal includes exclusivity. Exclusivity covers the category and period the proposal names.

Cancellation

If you cancel before Charlie starts work on the content, you get a full refund, less any card processing fees.

If you cancel after work starts, the fee is not refunded, and we deliver the content to you for your records.

Results, liability and law

We do not guarantee views, clicks or sales. Our total liability for any deal is capped at the fee you paid for it.

The sections on usage and licence, exclusivity, liability and law continue to apply after the content is published.

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction.