Charlie HillsCLAUDE CODE · NO CODING NEEDED
Claude Code for Marketers
THE SHORT ANSWER
Claude Code is Anthropic's AI agent that works inside your computer. You describe what you want in plain English and it writes the files, runs the steps and fixes its own mistakes. Marketers use it to build websites, edit video, design graphics and automate repeat work. You don't need to code. I'm not a developer.
By Charlie Hills, writer of MarTech AI (75,000 readers) · 11 guides · Updated 13/09/2026
01 · 3 GUIDES
Start here
Install Claude Code and learn the commands that matter.
02 · 4 GUIDES
Set it up properly
Run it for free, give it good instructions, and build your first agent.
How to run Claude Code (for free)
The 8-step system to run AI on your own machine
Delete your CLAUDE.md
Anthropic deleted 80% of their own instructions.
Wait, your Claude doesn't have a harness?!
Harness engineering (explained in 10 minutes)
Build your 1st AI agent in Claude Code (10 minutes)
6 steps for non-developers (no coding required)
03 · 4 GUIDES
What I build with it
Real marketing work, start to finish.
Claude Code built my website (9 steps)
The exact workflow I used to build charliehills.ai
Claude (actually) replaced my video editor
How I edit every YouTube video with Claude Code
NotebookLM + Claude Code
How to clone your mentors and the skills they teach.
Graph engineering (for normal people)
My AI couldn't find 78% of my work. Four prompts fixed it.
FREE GUIDES · 69
Step-by-step guides
The installs, prompts and files behind my posts, newest first. Free to read on this site.
Check a Claude skill before you install it
The 2-minute red-flag check, NVIDIA's free SkillSpector scanner (install, scan, read the score, plug it into Claude Code), Cloudflare's free deep audit, a paste-ready Claude review prompt, and what to do when a skill gets flagged.Read the guide →The Fable vs Opus editing brief (plus the judge prompt)
The one brief both models got to edit the same raw recording, rewritten so you can run it on your own video in Claude Code, plus the prompt that judges the two edits.Read the guide →5 Claude connectors that do the work for you
The setup for Firecrawl, Perplexity, PostHog, Playwright and Composio in Claude and Claude Code, the free plan for each, and one prompt to try with each one. From the CONNECT reel.Read the guide →Turn any YouTube video into a Claude skill
The install steps for Watch, the free Claude Code skill with 20,000+ stars, and the exact prompt from the WATCH reel that turns a video into a skill you run with one command.Read the guide →Replica: the 11 Claude skills that rebuild any app
The 11 free Replica skills by name, what each one does and writes, the install steps for the Claude app and Claude Code, and the two to run first.Read the guide →career-ops: Make Claude Score Every Job Against Your CV
The setup for career-ops, the free open-source job hunter that runs in Claude Code. Install it in four lines, set it up by chatting, then paste a job link: it checks the job is still open, scores it against your CV out of five, says skip under 4.0, and tailors your CV for the ones worth it. You press Submit.Read the guide →Real Sounds on Every Animation: the Claude Code prompt
The free prompt that gets Claude Code to put a real library sound on every move in your animation, with what my one test showed and how to check it by ear.Read the guide →The Claude Name Line: your warning when a chat gets summarised
The exact line that makes Claude drop your first name after a summary. Where it goes in the app and Claude Code, plus a handover prompt for your next chat.Read the guide →The Claude game rule guide
What Claude Code's new game rule stops, what still works and 3 tested prompts to build your own original game.Read the guide →QUESTIONS
Common questions
Do I need to know how to code to use Claude Code?
No. You talk to it in plain English. My most-read guide, 'Claude Code (Beginner → Advanced)', is written for non-developers.
Can I run Claude Code for free?
You can run AI models on your own machine and connect them to Claude Code. 'How to run Claude Code (for free)' covers the 8 steps.
What is a CLAUDE.md file?
It is a text file of standing instructions that Claude Code reads at the start of every session. Shorter is usually better. 'Delete your CLAUDE.md' shows what to cut.
How long does it take to learn Claude Code?
'Give me 10 minutes. I'll teach you 80% of Claude Code.' is everything I learned in my first 173 days, cut down to the parts that matter.
One New Claude System a Week
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