Charlie HillsSKILLS AND COWORK
Claude Skills for Marketers
THE SHORT ANSWER
A Claude skill is a saved set of instructions and files that Claude loads when a task needs it. You teach Claude a process once, and it follows that process every time. Cowork is the part of the Claude desktop app that works through tasks on your files for you. Together they turn your repeat marketing work into something Claude runs.
By Charlie Hills, writer of MarTech AI (75,000 readers) · 6 guides · Updated 23/07/2026
01 · 3 GUIDES
Set up Cowork
The full setup, and how it fits with Chat and Code.
02 · 3 GUIDES
Build your skills
Record a skill, copy mine, or build one from an expert's work.
FREE GUIDES · 49
Step-by-step guides
The installs, prompts and files behind my posts, newest first. Free to read on this site.
Check a Claude skill before you install it
The 2-minute red-flag check, NVIDIA's free SkillSpector scanner (install, scan, read the score, plug it into Claude Code), Cloudflare's free deep audit, a paste-ready Claude review prompt, and what to do when a skill gets flagged.Read the guide →Turn any YouTube video into a Claude skill
The install steps for Watch, the free Claude Code skill with 20,000+ stars, and the exact prompt from the WATCH reel that turns a video into a skill you run with one command.Read the guide →How to Share Claude Skills With Your Team on GitHub
Every command, prompt and menu path to put your Claude skills and house rules in one private GitHub repo, connect each teammate once, and send every fix to the whole team. No coding.Read the guide →The 10 Fastest-Growing Claude Skills: every install command
The 10 Claude skill repos that gained the most GitHub stars in October 2026, with the install command for each one, the first thing to type and the fixes for when one will not start.Read the guide →Replica: the 11 Claude skills that rebuild any app
The 11 free Replica skills by name, what each one does and writes, the install steps for the Claude app and Claude Code, and the two to run first.Read the guide →The Ambition Skill for Claude: the install and 5 prompts
The exact prompt that stops Claude being lazy, how to save it so you never paste it again, plus 4 more prompts and the free /ambition skill.Read the guide →How to make Claude build a working model of anything
The install line and exact prompt for the free Anatomy skill, 6 more prompts to run, a check for the numbers, and what to do when something goes wrong.Read the guide →Run a free security audit on your app
The install line and exact prompt for Cloudflare's free security audit skill, how to read the report, how to test a lead safely, and what to do when something looks wrong.Read the guide →Make Claude your Graphic Designer: the 6 steps and every prompt
The one-folder setup behind every graphic I post: 6 steps, every prompt word for word, the 2 design skills and the fixes for when it goes wrong.Read the guide →QUESTIONS
Common questions
What is a Claude skill?
A saved set of instructions, and sometimes files, that Claude loads when a task calls for it. You write the process once and reuse it.
How do I make my first Claude skill?
The fastest way is to show Claude the job once and let it write the skill. 'Record a skill in Claude' walks through it.
What is Claude Cowork?
Cowork is the part of the Claude desktop app that works through multi-step tasks on your files. 'Claude + Cowork' is the full setup guide.
Which skills does a content marketer need?
'The 17 Claude skills behind 350k followers' lists every skill in my content system, and how to copy them.
One New Claude System a Week
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