Charlie HillsSKILLS AND COWORK
Claude Skills for Marketers
THE SHORT ANSWER
A Claude skill is a saved set of instructions and files that Claude loads when a task needs it. You teach Claude a process once, and it follows that process every time. Cowork is the part of the Claude desktop app that works through tasks on your files for you. Together they turn your repeat marketing work into something Claude runs.
By Charlie Hills, writer of MarTech AI (73,000 readers) · 6 guides · Updated 23/07/2026
01 · 3 GUIDES
Set up Cowork
The full setup, and how it fits with Chat and Code.
02 · 3 GUIDES
Build your skills
Record a skill, copy mine, or build one from an expert's work.
QUESTIONS
Common questions
What is a Claude skill?
A saved set of instructions, and sometimes files, that Claude loads when a task calls for it. You write the process once and reuse it.
How do I make my first Claude skill?
The fastest way is to show Claude the job once and let it write the skill. 'Record a skill in Claude' walks through it.
What is Claude Cowork?
Cowork is the part of the Claude desktop app that works through multi-step tasks on your files. 'Claude + Cowork' is the full setup guide.
Which skills does a content marketer need?
'The 17 Claude skills behind 350k followers' lists every skill in my content system, and how to copy them.
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